Canes Switch to Adidas: New Gear, New Identity?

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After 27 years as the original Nike school and establishing a novel, fashion forward focus to collegiate uniforms, UM will now sport a new brand on their chests by inking a lucrative deal with Adidas. There are those that will buy in to the new looks Adidas has already shown while others will remain loyal to the tried and true Nike designs. In any case, judging by the examples below, it must be said that Adidas has a well-prepared game plan in place knowing full well the importance of the Canes brand across college sports.

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